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Mildura Wines Funding.
In 2005, $50,000 was granted to the Sunraysia Mallee Economic Development Board under the Victorian Government’s Regional Innovation Cluster Program (RICP).
This grant has enabled the Mildura Wines to unite wineries and related businesses to work more collaboratively in identifying solutions to common concerns.
Mildura Wines will facilitate a more planned and coordinated approach to infrastructure requirements (roads, transport
and logistics) and will lead to wineries having access to a larger pool of appropriately qualified staff (a critical issue
in the region).
Mildura Wines has broad industry participation which includes 5 large ,8 medium and 25 boutique wineries , wine grape producers, educational institutions, research and development organisations, various business agencies
and 34 wine industry support businesses.
The support businesses within Mildura Wines include vine nurseries, wine tank manufacturers, irrigation suppliers, tartaric acid suppliers, transport and logistics providers
and bottling plants.
Many of these local businesses also service the needs of other large wine growing regions such as the Barossa,
Clare and Griffith areas which are the source of 65%
of Australia’s wine grape crush.
Mildura Wines had about 40 financial members in 2006/2007 along with sponsorship from the Sunraysia Mallee Economic Development Board, Jamesprint, Mildura Brewery, Pickering Transport Group and the Australian Alternatives Varieties Show, to name a few.
Mildura Wines also targets education and research organisations including CSIRO, Latrobe University, DPI
and the Sunraysia Institute of TAFE.
Mildura Wines objectives and achievements
to date include:
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Objective: Increase export sales. |
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Outcomes: |
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Attendance at Wine Australia where discussions and awareness raising exercises were held with importers. |
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Presentation of an Export Seminar to inform wine producers. |
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Information provided large companies about potential export. |
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Participation in a trade mission to China with the Sunraysia Mallee Economic Development Board. |
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Objective: Encourage technology exchange. |
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Outcomes: |
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Lindemans best practice in waste water with their effluent treatment technologies. |
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Organisation of a day trip for the industry to tour the waste water treatment plant. |
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Community and business leader tour of the new bottling plant
at Lindemans. |
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Development of Best Bottlers Tetra Pak. |
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Negotiation with Portavin to assist small wineries with packaging
& bottling requirements.
Establishment of a technology
sub committee. |
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Establishment of a technology sub committee. |
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Objective: Increase the skill level of personnel. |
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Outcomes: |
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Collation and distribution of training and education providers relevant to the wine industry. |
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Encouragment of the industry to identify gaps in training programs. |
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Work with Mildura Rural City Council’s Skilled Migration Coordinator to educate the industry about the Skilled Migration program. |
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Objective: Increase the awareness & improve the perception
of the wines of the region. |
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Outcomes: |
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Host media famils and individual journalists. |
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Production of the Murray Darling region wine map. |
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Attendance at Wine Australia in July 2007. |
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Contact with Wine guru, James Halliday re number of quality wineries in the region. |
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Development of the regional wine pack for promotional purposes. |
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Association details listed with relevant industry bodies. |
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Objective: Address infrastructure requirements. |
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Outcomes: |
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Liaison with industry to ascertain infrastructure requirements. |
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Work with Vic Roads working party to assist in development
of signage for tourism. |
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GTS warehousing developments. |
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With continued funding support in this initial stage of the Association we plan over the next 12 months, to increase the total number of members organisations to over 70 employing over 1700 people
with planned investment around $120m. |
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